Nielsen Online, an online research company, released its latest figures showing a slight lift to Google’s audience from June to July. Nielsen Online estimated that 129 million visitors visited Google sites. This is the largest population for a parent company of Web sites in the United States. Yahoo also had visitor increased within the period. Yahoo had 118 million visitors within that time. This is a 4 million visitors, making Yahoo, the third most popular . But in contrast, Microsoft’s audience fell by roughly 700,000 visitors to 122 million from June to July. This made Microsoft the second most popular U.S. group of site. The summer ranking for these sites have reversed. In July 2007, Microsoft was the top parent company on the Web, with about 121 million visitors; and Google followed, with an estimated 117 million visitors.

In amount of time spent on site, Yahoo wins. In July, people spent an average of 3 hours and 31 minutes on Yahoo. That compares to almost 2 hours with Google; 2 hours and 16 minutes on Microsoft’s network; and 3 hours and 28 minutes on Time Warner’s sites, including AOL. The introduction of new products wiki-like Knol by Google would soon change the tide. In July 2007, people spent an average of 1 hour and 34 minutes with Google, compared with almost 2 hours this summer.

Apple made the list of the top 10 most popular companies online in July at the expense of The New York Times, which appeared on the list in the same period a year ago. Thanks to the popularity of the iPhone and other products, an estimated 51 million people spent an average of 1 hour and 12 minutes on Apple’s sites in July.

Source. CNET News

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2 Comments »

Comment by BioTecK
2008-08-13 06:54:54

Some nice info! :D I didn’t knew / expected that Microsoft would take the second place.. I thought that Yahoo would take the second place! ;)

 
Comment by axioblogger
2008-08-13 15:06:46

I believe it is MSNBC that is keeping Microsoft in the No 2 spot

 
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